What Is a Digital Presence?
Digital brand management takes traditional brand management principles and applies them to customer experiences across multiple digital mediums. Digital Presence Management (DPM), also known as Digital Brand Management, can be defined as any of the processes and/or marketing involved in presenting a brand in the online space. This includes any avenue in which a brand becomes visible online and traffic can be drawn to it. It encompasses but is not limited to:
- Website design and development
- Search Engine Optimization, especially local search
- Internet advertising, and pay-per-click marketing
- Maintenance of and marketing through social media sites
What happens in an internet second
54,907 Google Searches, 7,252 tweets, 125,406 YouTube video views, and 2,501,018 emails sent
What does all this mean for a business who is trying to leverage online technology as a way to generate more leads and increase their number of clients? It means that the business needs to be sure that they ore easily found on search engines, internet directories, social networks and mobile apps. It also means that it not only takes on an incredible amount of time and effort to get your message out there but a lot of knowledge of disparate technologies to do it.
When that time comes for a consumer to search for your services, will they be able to find your company? The databases used to gather information concerning millions of local online businesses vary greatly from source to source. Because of this, a company can have multiple listings across many different platforms on the Internet. There is no regulating body that requires the information to be consistent or correct. Digital presence optimization is the responsibility of each business.
Enter digital presence management. According to Wikipedia, digital presence management is “the process of presenting and drawing traffic to a personal or professional brand online. This process combines web design and development, blogging, search engine optimization, pay per click marketing, reputation management, directory listings, social media, link shoring, and other avenues to create a long-term positive presence for a person, organization, or product in search engines
and on the web in general.”
Your digital presence is your promise to your customers. Let lnnov8tive Brand Management help you keep your word.