What is the Difference Between Branding and Marketing?

by monica | Jan 10, 2020 | Branding

I had a conversation with a few fellow business owners the other day.   When asked what my company was and what we did, I told them we did brand management.  One person said, “So you do logos and stuff?”  While the other said, “Oh! I thought that was... Read more

What is Digital Brand Management

by monica | Jan 19, 2018 | Branding

What Is a Digital Presence? Digital brand management takes traditional brand management principles and applies them to customer experiences across multiple digital mediums.  Digital Presence Management (DPM), also known as Digital Brand Management, can be defined as... Read more

Does My Company Need a Website?

by monica | Oct 3, 2015 | Web Design

Many small companies run on a shoestring budget. I’m a small business owner myself. I know. Every single purchase a small business owner makes has to be evaluated and measured to ensure that it is a necessary expense. Essentially not just a want, but a true... Read more

Hashtag? What’s a Hashtag???

by monica | Aug 21, 2015 | Social Media

Many of us that are of a….well….certain age may very well wonder what this thing called a hashtag is.  If you never joined the Twitter or Instagram revolution, you also may wonder what a hashtag is.  What’s a Hashtag? Simply put, a Hashtag is the... Read more

Social Media in the Age of Now

by monica | Jul 1, 2015 | Social Media

With the immediate access customers now have to information, it’s not just the Information Age, it’s the Age of NOW.  Give me my information and give it to me NOW!  If your website takes too long to load, if your information isn’t immediately... Read more