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Showing posts for Author: monica


Branding is a Lot Like Dating
Everyone has a bad dating experience. Remember that one time you went out with that person who couldn’t stop talking about themselves? Or maybe they decided you didn’t “look” like someone they’d want to date? Those dates normally... Read more
What is the Difference Between Branding and Marketing?
I had a conversation with a few fellow business owners the other day. When asked what my company was and what we did, I told them we did brand management. One person said, “So you do logos and stuff?” While the other said, “Oh! I thought that was... Read more
What is Digital Brand Management
What Is a Digital Presence? Digital brand management takes traditional brand management principles and applies them to customer experiences across multiple digital mediums. Digital Presence Management (DPM), also known as Digital Brand Management, can be defined as... Read more