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What is the Difference Between Branding and Marketing?
I had a conversation with a few fellow business owners the other day. When asked what my company was and what we did, I told them we did brand management. One person said, "So you do logos and stuff?" While the other said, "Oh! I thought that was marketing." The...
What is Digital Brand Management
What Is a Digital Presence? Digital brand management takes traditional brand management principles and applies them to customer experiences across multiple digital mediums. Digital Presence Management (DPM), also known as Digital Brand Management, can be defined as...
Does My Company Need a Website?
Many small companies run on a shoestring budget. I'm a small business owner myself. I know. Every single purchase a small business owner makes has to be evaluated and measured to ensure that it is a necessary expense. Essentially not just a want, but a true need. So...
Hashtag? What’s a Hashtag???
Many of us that are of a....well....certain age may very well wonder what this thing called a hashtag is. If you never joined the Twitter or Instagram revolution, you also may wonder what a hashtag is. What's a Hashtag? Simply put, a Hashtag is the pound sign (#)...