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Inspirational ideas, really useful resources and random ramblings to help you get the most from your brand, website and social media

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Branding is a Lot Like Dating

Branding is a Lot Like Dating

Everyone has a bad dating experience.  Remember that one time you went out with that person who couldn't stop talking about themselves?  Or maybe they decided you didn't "look" like someone they'd want to date?  Those dates normally don't end up in any kind of a...

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What is the Difference Between Branding and Marketing?

What is the Difference Between Branding and Marketing?

I had a conversation with a few fellow business owners the other day.   When asked what my company was and what we did, I told them we did brand management.  One person said, "So you do logos and stuff?"  While the other said, "Oh! I thought that was marketing."  The...

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What is Digital Brand Management

What is Digital Brand Management

What Is a Digital Presence? Digital brand management takes traditional brand management principles and applies them to customer experiences across multiple digital mediums.  Digital Presence Management (DPM), also known as Digital Brand Management, can be defined as...

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Does My Company Need a Website?

Does My Company Need a Website?

Many small companies run on a shoestring budget. I'm a small business owner myself. I know. Every single purchase a small business owner makes has to be evaluated and measured to ensure that it is a necessary expense. Essentially not just a want, but a true need. So...

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