3 Steps to Sustainable Predictable Business Growth

by monica | Mar 6, 2020 | Branding

Ever wish you had the secret ingredient to that one dish at your favorite restaurant?  You know, the dish you can never make at home, no matter how hard you try?  For many business owners, trying to have predictable and sustainable growth in their business feels a lot... Read more

Branding is a Lot Like Dating

by monica | Feb 3, 2020 | Branding

Everyone has a bad dating experience.  Remember that one time you went out with that person who couldn’t stop talking about themselves?  Or maybe they decided you didn’t “look” like someone they’d want to date?  Those dates normally... Read more

What is the Difference Between Branding and Marketing?

by monica | Jan 10, 2020 | Branding

I had a conversation with a few fellow business owners the other day.   When asked what my company was and what we did, I told them we did brand management.  One person said, “So you do logos and stuff?”  While the other said, “Oh! I thought that was... Read more

What is Digital Brand Management

by monica | Jan 19, 2018 | Branding

What Is a Digital Presence? Digital brand management takes traditional brand management principles and applies them to customer experiences across multiple digital mediums.  Digital Presence Management (DPM), also known as Digital Brand Management, can be defined as... Read more